{"id":738,"date":"2026-09-10T05:06:00","date_gmt":"2026-09-10T05:06:00","guid":{"rendered":"http:\/\/haketinew.local\/work\/es-marinet\/"},"modified":"2026-09-16T17:40:14","modified_gmt":"2026-09-16T17:40:14","slug":"marinet","status":"publish","type":"case_study","link":"https:\/\/www.haketi.com\/es\/proyectos\/marinet\/","title":{"rendered":"Marinet"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Una experiencia integral de reservas para alquiler de embarcaciones y recorridos costeros en Cadaqu\u00e9s, Espa\u00f1a.<\/p>\n","protected":false},"featured_media":862,"menu_order":13,"template":"single-case-study-es","class_list":["post-738","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acpt":{"meta":[{"meta_box":"case_study_details","meta_fields":[{"name":"project_order","type":"Number","options":[],"value":"13","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"client_name","type":"Text","options":[],"value":"Marinet","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"project_summary","type":"Textarea","options":[],"value":"Una experiencia integral de reservas para alquiler de embarcaciones y recorridos costeros en Cadaqu\u00e9s, Espa\u00f1a.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"industry","type":"Text","options":[],"value":"Viajes y recreaci\u00f3n","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"location","type":"Text","options":[],"value":"Cadaqu\u00e9s, Espa\u00f1a","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"project_year","type":"Text","options":[],"value":"Booking experience","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"services_provided","type":"List","options":[],"value":["UX de reservas","Dise\u00f1o de experiencia","Desarrollo adaptable","Arquitectura de servicios","Rutas de conversi\u00f3n"],"default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"hero_headline","type":"Text","options":[],"value":"Una ruta m\u00e1s sencilla desde descubrir la costa hasta disfrutar un d\u00eda en el mar.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"hero_summary","type":"Textarea","options":[],"value":"Marinet necesitaba un destino digital claro donde los visitantes comprendieran sus alquileres y recorridos, compararan opciones y avanzaran hacia la reserva con confianza.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"challenge_title","type":"Text","options":[],"value":"Un servicio extraordinario estaba fragmentado entre detalles pr\u00e1cticos.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"challenge_copy","type":"Textarea","options":[],"value":"Los clientes necesitaban informaci\u00f3n clara sobre experiencias, horarios, opciones y pr\u00f3ximos pasos. El sitio deb\u00eda organizar esos detalles sin perder la emoci\u00f3n de explorar la costa.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"solution_title","type":"Text","options":[],"value":"Un recorrido de reserva guiado por la experiencia.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"solution_copy","type":"Textarea","options":[],"value":"Haketi estructur\u00f3 los alquileres y recorridos seg\u00fan las decisiones del cliente, combin\u00f3 im\u00e1genes del destino con informaci\u00f3n concisa y cre\u00f3 rutas de reserva adaptables para viajeros que usan dispositivos m\u00f3viles.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"outcome_title","type":"Text","options":[],"value":"Un solo centro digital para descubrir y reservar.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"outcome_copy","type":"Textarea","options":[],"value":"Marinet obtuvo una plataforma enfocada que presenta sus experiencias con claridad y acorta el camino entre la inspiraci\u00f3n, la planificaci\u00f3n pr\u00e1ctica y una solicitud de reserva.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"result_one_title","type":"Text","options":[],"value":"Opciones claras","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"result_one_copy","type":"Textarea","options":[],"value":"Los visitantes comprenden los alquileres y recorridos sin tener que reunir informaci\u00f3n dispersa.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"result_two_title","type":"Text","options":[],"value":"UX preparada para viajar","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"result_two_copy","type":"Textarea","options":[],"value":"El recorrido adaptable ayuda a quienes planifican desde el m\u00f3vil.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"result_three_title","type":"Text","options":[],"value":"Ruta de conversi\u00f3n m\u00e1s s\u00f3lida","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"result_three_copy","type":"Textarea","options":[],"value":"El descubrimiento y la reserva conviven en una experiencia coherente.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"project_url","type":"Url","options":[],"value":"https:\/\/marinetcadaques.com\/","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"project_url_label","type":"Text","options":[],"value":"Visitar el sitio web","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"accent_color","type":"Text","options":[],"value":"#ffce7a","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"image_alt","type":"Textarea","options":[],"value":"Vista previa del sitio web de Marinet.","default":"","required":false,"showInAdmin":false,"advancedOptions":[]},{"name":"archive_preview_image","type":"Image","options":[],"value":"https:\/\/www.haketi.com\/wp-content\/uploads\/2026\/09\/marinet.webp","default":"","required":false,"showInAdmin":false,"advancedOptions":[]}]}]},"_links":{"self":[{"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/case_study\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":1,"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/case_study\/738\/revisions"}],"predecessor-version":[{"id":758,"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/case_study\/738\/revisions\/758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/media\/862"}],"wp:attachment":[{"href":"https:\/\/www.haketi.com\/es\/wp-json\/wp\/v2\/media?parent=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}