Project Kickoff & Onboarding Questionnaire

Welcome to the Haketi Family

To ensure your project runs smoothly and we hit our deadlines, we need to gather some essential assets and information. Please take 15-20 minutes to answer these questions as thoroughly as possible. The more detail you provide, the better we can capture your vision.

Full Name

Enter your full name.

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Part 1: Logistics & Access (The Keys)

We need access to your existing digital assets to connect everything.

Domain Name

What is the URL you want to use? (e.g., www.yourbusiness.com)

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Domain Registrar

Who is your domain registrar? (e.g., GoDaddy, Namecheap, Google Domains)

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Web Hosting

Do you currently have web hosting? If yes, who is the provider?

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Google Analytics or Business Profile

Do you have an existing Google Analytics or Google Business Profile (Maps) account?

Yes

No

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Part 2: Brand Identity (The Visuals)

This helps us populate your "Brand Vault" and design the site.

Upload Logo

Do you have a high-quality logo? (Preferably .AI, .EPS, .SVG, or transparent .PNG). Please upload the files here.

Click to upload or drag and drop

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Brand Colors #1

Please list your specific brand colors using Hex Codes (e.g., #000000).

Color

Please provide a color.

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Font Family

What specific font family do you use for print or documents?

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Tagline/Slogan

Do you have a specific catchphrase? (e.g., 'Louisiana's Premier HVAC Experts').

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Part 3: Target Audience & SEO (The Strategy)

This is crucial for our keyword research and information architecture.

Target Audience

Who is your target audience? Who is your ideal customer? Describe your perfect client. (e.g., "Residential homeowners aged 30-50," or "Oil and Gas facility managers").

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Primary Service Area

Where are your customers located? (e.g., "Just Lafayette," "Region," "Entire State," or "National"). Please explain.

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Top Competitors

Please list 3 competitor websites that you compete with directly. We will analyze them to see what they are doing right (and wrong).

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Core Services

List the top 3-5 services you want to promote most. These will likely become your main menu items.

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Part 4: Design Preferences (The Look & Feel)

Help us visualize your taste. We want our customers to be happy. However, when designing a website, the focus is on your customers. This section is about how you see your brand/company.

Adjectives

Select 3 words that should describe your new website:

Modern / Sleek

Traditional / Classic

Bold / Energetic

Minimalist / Clean

Corporate / Professional

Friendly / Warm

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Inspiration (Likes)

Please paste links to 2-3 websites you LOVE (they do not have to be in your industry). What do you like about them? (e.g., "I like the large images," or "I like the clean menu").

Dislikes

Are there any design elements you absolutely hate? (e.g., "I hate pop-ups," or "I don't like dark backgrounds").

Part 5: Content & Assets

Photography

Do you have professional photos of your team, office, or projects?

Yes, I have a folder ready to send.

No, please use high-quality stock photography.

No, but I plan to hire a photographer soon.

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Copywriting (Text)

Will you be writing the text for the pages, or are we using the content from your old site?

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Part 6: Functionality (The Tech Stack)

We need to know which premium tools to configure.

Call to Action (CTA)

What is the #1 thing you want visitors to do?

Call a phone number.

Fill out a contact form.

Book an appointment.

Buy a product.

Forms

What information must you collect on your contact form? (e.g., Name, Email, Phone, Budget, Service Needed).

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