When entrepreneurs and small business owners decide to build their website or hire a company to do web design services for their business, they usually don’t know what makes a website work and what should be recommended and why. Here we will provide several reasons why WordPress is great for your site over other alternatives.
Yes! WordPress is free to download and use. The only thing you pay is for the web designer and web developer to create a unique theme for your site. Thus, instead of creating a whole new CMS for your website from scratch, the developers can start by using WordPress as default CMS. This ends up saving you money and launching your website faster.
A Content Management System or CMS helps you to edit and modify the content on your site without needing to know HTML which is the language for the web. Therefore, without coding knowledge you can modify your site as you please. Moreover, it has features to administrate your website from creating a new page to giving permission to people to edit your site.
Search Engine Optimization is almost as important as the website itself because there is no need to have a website without visitors. Search engines like Google, Bing, and Yahoo are a large sources of traffic to your site and potential customers. Just in Google, there are about 3.5 billion searches a day. If your website is optimized for SEO, there is a good chance that you will receive visitors coming from search engines.
WordPress has a plugin repository with literally thousands of plugins that will help you to enhance the functionality of your site. These plugins can perform a vast amount of different tasks like backing up and restoring your site in case of catastrophe, social media integration, better SEO, security, customization, etc. There are high chances that what you are looking for is already in the WordPress repository for free of a premium version at very low cost.
We already mentioned that WordPress is a full CMS, where you can make changes to the content. But, in reality you can make changes in the appearance of WordPress too. WordPress makes the customization of your website a breeze with a feature called WP Customizer which allows you to change the design of the WordPress themes, from colors to fonts.
This point is very important especially with bad customer service from a hosting provider, a web design company, or whomever is managing your website. If you contract a company that has a proprietary CMS, you are tied to their requirements. A proprietary CMS is a CMS built in-house by a company and usually is not compatible with any other CMS. This means that you will need to stay with them if you want your website running even if their services are bad. In the moment that you need to part ways from the company because you are not happy with their services, they could keep everything and you will need to build or find a company to build everything from scratch. Some companies sell their own CMS’s because that way they can lock you into their services even if you don’t want them or even if they are inferior to the competition.
WordPress is easy to learn. There are countless videos on Youtube and tutorials online for you to feel comfortable with WordPress in less than a day. Most of the features of WordPress are one-time setup and you don’t have to ever touch them again. The only part of the CMS to learn is .how to create or update articles and pages and it can be learned in less than 10 minutes for people without technical background.
WordPress is a very secure and safe CSM. In fact, large organizations like eBay, PlayStation, Best Buy, Xerox, ESPN, Google, Harvard, and Variety use WordPress in their daily basics. In addition, WordPress keeps updating constantly in order to step ahead of hackers and malicious users. Furthermore, there are a lot of plugins in the WordPress repository that help you to even secure and maintain your WordPress installation even more.
For most websites projects, WordPress is fast enough out of the box; however, WordPress can be optimized even more to have a world class performance with no very high costs. Thus, your users won’t wait to see the content of your site because WordPress is optimized to be very responsive and cache the pages for faster HTTP requests.
Last but not least, the large support and community that WordPress has is something that other open source projects envy. If you have a problem with WordPress you can ask online or search for an answer quickly. In fact, WordPress has more 65% of the market share for CMS’s, and it is still growing.
If you are planning to build a new website or redesign a current one, we recommend you use WordPress for the points presented. If you are not sure where to start or want to build now, contact us and we will be happy to help you!