ABC Rehab and Chiropractic

Project Overview

ABC Rehab and Chiropractic, a premier wellness clinic in Lafayette, Louisiana, required a digital transformation to match the high level of care provided by Dr. Alex. The clinic’s previous digital presence was hindered by slow loading times, lack of mobile accessibility, and a difficult appointment request process. Haketi was commissioned to engineer a high-performance, fully responsive website that streamlines the patient journey and establishes Dr. Alex as the leading chiropractic authority in the Acadiana region.

The Client

ABC Rehab and Chiropractic provides specialized rehabilitative care and chiropractic adjustments. Led by Dr. Alejandro Bochm-Cabañas (Dr. Alex), the clinic focuses on natural healing, spinal decompression, and personalized recovery plans. Their audience ranges from individuals suffering from chronic back pain to those recovering from acute auto accident injuries who require immediate, easy access to professional care.

The Challenge

A medical website must function as a bridge between physical pain and professional relief. The original site failed to provide that bridge due to several critical friction points:

Accessibility Barriers: The previous site was difficult to navigate for users with different abilities and was not optimized for the diverse range of devices used by modern patients.
Conversion Friction: Requesting an appointment—the most vital action for a clinic—was a complex and frustrating process for the user.
Performance Bottlenecks: Slow loading speeds were negatively impacting search engine rankings and increasing bounce rates among mobile users.
The “Trust Gap”: Potential patients were unable to easily find information regarding Dr. Alex’s extensive experience and specialized treatment methods.

The Solution

Haketi developed a robust, patient-centric digital platform designed for speed, clarity, and ease of use.

Performance-First Engineering: We prioritized technical SEO by optimizing site architecture and asset delivery, resulting in significantly faster loading times. This ensures a better ranking factor for search engines and a smoother experience for users on 5G or limited connections.
Fully Responsive & Accessible Design: The site was built with a mobile-first philosophy, ensuring that whether a patient is on a desktop, tablet, or smartphone, the interface remains intuitive and accessible.
Streamlined Appointment Integration: We implemented a direct, user-friendly “Request Appointment” system. This removes technical barriers, allowing patients to schedule their path to recovery in just a few clicks.
Authority Building: A dedicated section was created to highlight the professional background and clinical experience of Dr. Alex. By detailing his expertise in chiropractic rehab, we established the necessary E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) required for medical search rankings.

The Results

The launch of the new website has redefined the digital footprint of ABC Rehab and Chiropractic.

Improved Search Visibility: Faster performance and better site structure have provided a stronger foundation for local SEO, helping the clinic rank higher for Lafayette-based chiropractic queries.
Increased Patient Conversion: By simplifying the appointment request process, the clinic has seen a direct improvement in the volume of digital inquiries.
Universal Accessibility: Patients can now find critical information regarding services and treatments on any device, at any time, without technical frustration.
Enhanced Professional Credibility: The modern, polished interface and detailed practitioner profile have successfully communicated Dr. Alex’s expertise to a wider audience.