Admix Web, a respected online magazine for tech and business professionals since 2008, was founded by our own Teylor Feliz. When Haketi was established in 2012, this long-standing publication was officially brought under the company umbrella. The mission was to execute a strategic redesign and platform modernization of this legacy publication, elevating its established brand and user experience to meet the highest contemporary standards and align with Haketi’s commitment to quality.
Admix Web
Project Overview
The Client
Admix Web is a premier digital magazine founded in 2008. Now operating under the Haketi umbrella, it has a long history of delivering insightful articles, tutorials, and analysis on the latest trends in technology, business strategy, web design, and development. Its audience consists of industry professionals and entrepreneurs who value its decade-plus legacy of credible content.
The Challenge
Modernizing an established, content-rich publication presented a more complex challenge than starting from scratch. We had to carefully navigate its history while building its future.
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Modernizing a Legacy Platform: The original platform, built on older technology, needed a complete overhaul to improve performance, security, and management capabilities without losing over a decade of valuable content.
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Elevating an Existing Brand: The challenge was to refresh the Admix Web brand identity to feel modern and sophisticated while still honoring its established identity in the tech community.
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Preserving and Growing SEO Equity: A decade of content meant a decade of search engine rankings. A primary technical challenge was to migrate the entire site to a new platform and design with a meticulous SEO strategy to retain all existing authority and create a foundation for future growth.
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Optimizing the Reading Experience: The original layout was not optimized for modern reading habits, especially on mobile devices. The user experience needed to be dramatically improved to retain readers.
The Solution
We treated Admix Web as a flagship project, demonstrating our expertise in handling complex migrations and redesigns.
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Strategic Rebrand and Editorial UX Design: We developed a refreshed brand identity and a clean, minimalist layout that prioritizes readability. The new user experience is inspired by top-tier digital publications, with elegant typography and an uncluttered interface that makes reading a pleasure.
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Migration to a Modern, Scalable Platform: We meticulously migrated all legacy content to a new, custom WordPress solution. This modern platform is not only faster and more secure but also features a robust category and tagging system, allowing a vast library of articles to be easily managed and discovered.
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Performance and Speed Optimization: We built the new Admix Web on a lightweight, optimized framework to ensure lightning-fast page load times—a critical factor for both user satisfaction and search engine rankings.
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Meticulous SEO-First Migration: We executed a comprehensive SEO migration plan, including 301 redirects, content auditing, schema markup implementation, and a mobile-first design to ensure a seamless transition for search engines and users alike.
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Integrating Growth Features: We integrated a prominent newsletter sign-up to nurture a loyal subscriber base and strategically connected the publication to Haketi’s services, transforming Admix Web into a powerful inbound marketing asset.
The Results
The modernization of Admix Web has been a resounding success, solidifying its place as a top-tier publication.
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Amplified a Decade of Thought Leadership: The new platform has given the magazine’s long-standing authority a modern, professional showcase, amplifying its reputation.
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Demonstrated Expertise in Complex Migrations: The project itself has become a testament to Haketi’s ability to handle complex redesign and migration projects while preserving invaluable SEO equity.
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Significant Organic Traffic Growth: Following the migration, the site’s strong technical SEO foundation has led to continued growth in organic search traffic.
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A Powerful Inbound Marketing Asset: Admix Web is a living case study and a significant source of inbound leads, attracting potential clients by demonstrating our expertise in real-time.
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