Marinet Serveis Portuaris S.L., a premier boat service provider in the scenic port of Cadaqués, Spain, offered a wide range of services under different brands but lacked a unified, modern digital platform. Their challenge was to consolidate their diverse offerings—from rentals and tours to cleaning and night taxis—into a single, easy-to-navigate website. Haketi was tasked with designing and developing a comprehensive, responsive website that would not only showcase their full suite of services but also allow customers to make reservations and book services directly online.
Marinet
Project Overview
The Client
Marinet Serveis Portuaris S.L. is a leading marine service company located in the beautiful coastal town of Cadaqués, Spain. They operate several key services including Marinet Rent (boat rentals and tours), Marinet Service (boat cleaning, supplies, night taxi), and the eco-friendly electric-Marinet. Their business is essential for tourists and boat owners visiting the stunning Cap de Creus area.
The Challenge
Marinet’s diverse service portfolio created several digital challenges that needed to be addressed to improve customer experience and operational efficiency.
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Fragmented Service Offerings: With multiple service brands, it was difficult for customers to understand the full scope of what Marinet offered, potentially leading to missed business opportunities.
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Lack of Online Booking: The reservation process for boat rentals, tours, and night taxi services was handled offline, creating an administrative burden and inconvenience for international tourists who prefer to book in advance.
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No Central Information Hub: There was no single source of truth for information on tours, rental procedures, or port services, leading to repetitive inquiries.
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Outdated User Experience: The existing digital presence was not optimized for mobile users, a critical issue for tourists booking on the go.
The Solution
Haketi developed an integrated, multilingual web platform that serves as a central hub for all of Marinet’s operations, focusing on user convenience and streamlined booking.
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Unified Brand Architecture: We designed a cohesive website that logically organizes all of Marinet’s services under one digital roof. Clear navigation allows users to easily explore Boat Rentals, Tours, Port Services, and Electric Boat options from a single, intuitive menu.
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Integrated Booking and Reservation System: The cornerstone of the project was implementing a robust online booking engine. Customers can now:
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Browse available boats, select dates, and make rental reservations online.
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Book spots on guided tours and excursions.
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Reserve the night taxi service directly through the website.
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Responsive Design: The website is fully responsive, providing a seamless experience on phones, tablets, and desktops.
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Showcasing the Experience: The design is visually rich, featuring stunning photography and videos of the Cadaqués and Cap de Creus coastline. This not only showcases the beauty of the location but also sells the experience, encouraging users to book a tour or rental.
The Results
The new website has transformed Marinet’s digital presence, turning it into a powerful tool for customer acquisition and operational management.
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Increased Online Bookings: The integrated reservation system has led to a significant increase in pre-booked rentals and tours, providing a predictable revenue stream.
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Streamlined Operations: Online automation has reduced the administrative time spent managing phone and email bookings, allowing the Marinet team to focus on delivering excellent service.
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Improved Customer Experience: Tourists now have a convenient, one-stop-shop to plan and book their entire marine experience in Cadaqués, accessible in their own language.
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Stronger Brand Presence: The professional, unified website has elevated Marinet’s brand, positioning them as the leading and most technologically advanced boat service provider in the region.
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