Strategic Asset Management Inc. (SAMI), a global management consulting firm with a rich 20+ year history, was operating with a WordPress website that was over a decade old. This legacy site failed to represent the sophistication of their proprietary Performance Culture™ model, honor the vision of their founder, and was functionally obsolete for modern users. Haketi was entrusted with a complete digital transformation: to redevelop a website that was not only technologically current but also effectively communicated SAMI’s unique story, global expertise, and unique value proposition.
Strategic Asset Management Inc.
Project Overview
The Client
Founded in 1996 by the late Brad Peterson, Strategic Asset Management Inc. (SAMI) is a premier global consulting firm dedicated to delivering sustainable performance improvement in industrial organizations. After two decades in Hartford, CT, SAMI relocated its World Headquarters to the greater Lafayette, LA, area. They are the creators of the renowned Performance Culture™ Pyramid model, a unique methodology that optimizes business processes and behaviors to help organizations achieve peak performance.
The Challenge
SAMI’s outdated website created a critical disconnect between their real-world authority and their online presence. This presented several major challenges:
Misaligned Brand Story: The old design did not reflect the firm’s prestigious history, its evolution from the “SAMI Triangle” to the Performance Culture™ model, or the visionary legacy of its founder.
Technological Obsolescence: Built on a decade-old version of WordPress, the site was slow, posed security risks, and was completely non-responsive, making it unusable for the majority of users on mobile devices.
Poor Communication of Expertise: It was difficult for potential clients to understand SAMI’s unique consulting approach or learn about the global team of experts carrying on their mission.
Inefficient Workshop Registration: Lacking e-commerce capabilities, the firm relied on manual, offline processes for workshop registrations and payments, creating an administrative bottleneck and a cumbersome client experience.
The Solution
Haketi developed a new digital platform designed to be a true reflection of SAMI’s global stature and local presence.
A Design That Tells a Story: We created a custom, sophisticated design that visually communicates the principles of the Performance Culture™ model. The new website honors SAMI’s history and founder while positioning them as a forward-thinking industry leader.
Modern WordPress Architecture: We built a new, secure website on the latest version of WordPress. The platform is fast, fully responsive for a flawless mobile experience, and features an intuitive content management system (CMS) that allows the SAMI team to easily manage their global content.
Integrated Workshop & Payment System: We implemented a seamless e-commerce solution that allows clients to easily browse workshop schedules, register, and submit payments online. This automated a critical business function, saving time and improving the customer experience.
Showcasing Global Expertise: We designed dedicated, professional sections to clearly articulate SAMI’s consulting services and to feature the profiles of their expert team members, building immediate trust and credibility with prospective clients.
Clear Pathways to Engagement: Throughout the site, we integrated clear calls-to-action and streamlined contact forms, making it simple for leaders of industrial organizations to inquire about SAMI’s services.
The Results
The revitalized website has provided SAMI with a digital platform worthy of their global reputation:
Aligned Brand Identity: The website now accurately reflects SAMI’s position as a premier global consulting firm with a powerful legacy and a modern vision.
New Automated Revenue Channel: The integrated workshop system has streamlined registration and payments, improving operational efficiency and client convenience.
Increased Global Inquiries: The professional presentation and clear calls-to-action have led to a rise in qualified leads from industrial organizations around the world.
Enhanced User Experience: With its responsive design and fast load times, the site now offers a positive and engaging experience for all visitors, regardless of device.
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