WTH Construction, a respected builder known for quality craftsmanship, was hindered by a generic, underperforming GoDaddy template website. The site failed to reflect the company’s professionalism, loaded slowly, and was not optimized to convert visitors into qualified leads. Haketi was assigned to completely redesign and develop a professional, fast, and high-converting digital presence to serve as an effective sales tool.
WTH Construction
Project Overview
The Client
WTH Construction (buildwithbilly.com) is a premier construction company specializing in a range of residential and commercial building services. With a strong reputation for quality work and client satisfaction, they needed a website that matched the high standards of their on-the-ground operations.
The Challenge
The existing GoDaddy website presented several significant business challenges:
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Unprofessional Appearance: The basic template design did not convey the expertise and quality of WTH Construction’s work, potentially eroding trust with prospective clients.
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Poor User Experience (UX): Navigation was clunky, and the site failed to guide visitors toward important information like services or past projects.
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Low Conversion Rates: There was no clear strategy to capture leads. Calls-to-action (CTAs), contact forms, and phone numbers were not prominently or strategically placed.
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Slow Load Times: The website was slow to load, creating a frustrating experience for users and negatively impacting its search engine ranking potential.
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Ineffective Portfolio: The gallery feature was limited and did not adequately showcase the quality and scope of their completed projects.
The Solution
Haketi executed a full-scale website overhaul focused on performance, professionalism, and lead generation.
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Custom, Brand-Aligned Design: We moved away from the generic template, creating a fully custom design that reflects WTH Construction’s brand identity. The new aesthetic is professional, modern, and builds immediate credibility with visitors.
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Conversion-Optimized Architecture: We strategically engineered the site’s layout to drive action. Key elements included prominent click-to-call phone numbers, clear CTAs on every page (e.g., “Request a Free Quote”), and an easy-to-use contact form, all designed to make lead capture seamless.
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Performance & Speed Optimization: The new website was built from the ground up with clean, efficient code. We optimized all images and implemented advanced caching techniques, resulting in lightning-fast page load times that improve both user experience and SEO.
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Dedicated Services & Portfolio Sections: We created detailed pages for each of their core services, clearly outlining their offerings. A new, visually stunning portfolio was built with high-resolution imagery and project descriptions to showcase their craftsmanship and build trust.
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Mobile-First Responsive Development: Recognizing that many potential clients browse on their phones, we developed the site using a mobile-first approach. The experience is flawless across all devices, from smartphones to desktops.
The Results
The new website has had a direct, positive impact on WTH Construction’s business:
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Significant Increase in Leads: The strategic placement of CTAs and optimized contact forms led to a marked increase in qualified inquiries from potential clients.
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Enhanced Brand Perception: The company is now represented by a professional, trustworthy website that accurately reflects the quality of their work.
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Improved User Engagement: Analytics show a lower bounce rate and longer average session duration, indicating visitors are more engaged and finding the information they need.
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Better Search Engine Visibility: The fast load times and mobile-friendly design have contributed to improved rankings on search engines like Google.
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