At Haketi, we view every website redesign as a high-stakes mission. A website isn’t just an online business card; it’s the primary engine for growth, the first point of contact for patients in pain, and a critical factor in a clinic’s reputation. When we first sat down with the team at ABC Rehab and Chiropractic, we saw a great clinical team operating behind a “digital curtain” that didn’t do them justice.
Their old website was suffering from the “three horsemen” of low conversion: slow performance, dated design, and poor mobile optimization. In the healthcare industry, where trust and speed are paramount, these weren’t just technical flaws—they were barriers to patient care.
Today, we are thrilled to pull back that curtain and reveal a new, high-performance platform built for the demands of 2026. This case study dives deep into the strategy, technical SEO, and design philosophy that transformed ABC Rehab’s website.
Phase 1: Diagnosing the Digital Ailments
Before we wrote a single line of code, we performed an exhaustive SEO and UX audit. We found that the previous site was built on an aging infrastructure that hadn’t kept pace with Google’s evolving algorithm.
- The Speed Gap: The site took over 5 seconds to become interactive on mobile devices. Data shows that 53% of mobile visits are abandoned if a page takes longer than 3 seconds to load.
- Conversion Friction: Important actions—like booking an appointment—were buried three clicks deep. Patients looking for immediate relief for back pain don’t have the patience for complex navigation.
- Technical SEO Decay: Meta tags were missing, image alt text was non-existent, and the URL structure was messy, making it difficult for search engines to understand the clinic’s local authority.
Phase 2: Building the High-Performance Engine
For the redesign, we moved away from bloated “one-size-fits-all” templates. Instead, we built a custom, lightweight architecture focused on Core Web Vitals.
Performance and Speed Optimization
We implemented a multi-layered approach to speed. This included using WebP image formats (which provide high quality at a fraction of the file size), lazy loading for non-critical assets, and a Content Delivery Network (CDN) to ensure the site loads instantly for users across Louisiana.
Mobile-First Architecture
In 2026, healthcare searches are overwhelmingly mobile. We designed the ABC Rehab site using a “mobile-first” philosophy. This means the layout wasn’t just “resized” for phones; it was built for thumbs. Buttons are large and easy to tap, the “Click-to-Call” feature is always accessible, and the text is optimized for readability on small screens.
Phase 3: The Design Philosophy – Reassurance through Clarity
Healthcare web design requires a delicate balance. It needs to look clinical and authoritative, yet warm and welcoming. We selected using the sam color palette of the clinic since they already invested a lot of resources in branding. Also, requested photos to showcase on the website.
Why this matters: Stock photos feel anonymous. Real photos build a bridge of trust before the patient ever walks through the door. We wanted users to feel a sense of “visual calm” the moment they landed on the homepage.
“A well-designed website acts as a digital concierge. It should answer the patient’s questions before they even have to ask them.” — Teylor Feliz
Phase 4: Dominating the Local SERPs (Search Engine Results Pages)
A beautiful website is useless if no one can find it. Our SEO strategy was two-pronged: technical excellence and topical authority.
1. Technical SEO Hygiene
We performed a massive cleanup of the site’s metadata. Every page now features a unique Title Tag and Meta Description front-loaded with high-intent keywords like “Chiropractor in Lafayette” or “Sports Injury Rehab Louisiana.” We also implemented Schema Markup (Structured Data), which helps Google display the practice’s hours, location, and reviews directly in the search results.
2. Local Keyword Mapping
We mapped every service to specific search intents.
- Service-Level Keywords: “Spinal adjustment,” “physical therapy,” “dry needling.”
- Symptom-Level Keywords: “Lower back pain relief,” “sciatica treatment,” “whiplash recovery.”
We created dedicated landing pages for these topics, helping ABC Rehab rank for the specific issues their patients search for.
Phase 5: Closing the Loop with Conversion Optimization
Traffic is a vanity metric; conversions are a sanity metric. To fix the conversion issues of the old site, we simplified the patient journey.
- The 2-Click Rule: We ensured that any user, regardless of which page they landed on, was no more than two clicks away from an appointment request.
- Social Proof Integration: We integrated live Google Reviews directly into the site. In healthcare, “what others say about you” is often more influential than “what you say about yourself.”
- Clear Value Propositions: We showcased the clinic’s unique features, like their multi-disciplinary approach prominently at the top of the site.
The Result: A Future-Proof Website
The new ABC Rehab and Chiropractic website is more than just a fresh coat of paint. It is a robust, secure, and lightning-fast platform that serves as the heartbeat of their marketing efforts. Since the launch, the clinic has seen a significant decrease in bounce rates and a steady climb in organic rankings for their core service keywords.
SEO Specialist Insight: Post-Launch Maintenance
A website is never truly “finished.” To maintain these results, we recommend a consistent Content Refresh strategy. For ABC Rehab, this means regularly publishing educational blog posts that answer “People Also Ask” (PAA) questions from Google, such as “How many chiropractic sessions are needed for sciatica?” This keeps the site relevant and signals to Google that the clinic is a living, breathing authority in their field.
Explore the new digital experience at for ABC Rehab and Chiropractic.
