At Haketi, our mission is to deliver high-impact web design and digital strategies that drive measurable results for our partners. For years, we offered complimentary consultations as a gateway to our services. However, as our firm has evolved, so has our understanding of how to best serve our clients. We have moved to a paid consultation model based on professional integrity, resource management, and building high-level partnerships.
Aligning with High-Value Partners
The shift away from free consultations was necessitated by a misalignment in client expectations. Complimentary sessions often attracted inquiries focused primarily on the lowest price point rather than the highest quality of work.
Haketi specializes in delivering customized, sophisticated digital solutions that require a deep investment of technical expertise. By attaching a fee to our initial strategy sessions, we ensure that we are connecting with businesses that view web desig, software development, UX, and SEO as an investment in their growth rather than a generic expense. This model filters for partners who prioritize professional excellence and long-term value for their firms.
Quantifying the Professional Investment
The term “free consultation” is often a misnomer, as it fails to account for the rigorous professional labor involved behind the scenes. At Haketi, a single discovery session involves several hours of dedicated work:
- Administrative Oversight: Managing high-end scheduling infrastructure and coordination.
- Strategic Research: Conducting preliminary audits and competitive analysis to provide actionable insights during the call.
- Expert Engagement: The consultation itself, which utilizes the specialized knowledge of our lead strategists.
When these factors are quantified, a “free” session represents a significant transfer of intellectual property without a reciprocal commitment. By transitioning to a paid model, we protect the resources necessary to maintain our high standards of service.
Establishing Mutual Respect and Expertise
In any professional engagement, the perception of value is critical. We observed that complimentary services often led to a power imbalance where the depth of our expertise was undervalued. A paid consultation re-establishes the professional dynamic: it acknowledges that the time, research, and advice provided by Haketi specialists have inherent market value.
This shift allows our team to focus exclusively on clients who are serious about their digital presence and their businesses. It ensures that the relationship starts with mutual respect and a shared goal of achieving great results.
