Clearer discovery
Models and relevant actions are easier to locate.
Automotive
A refined digital showroom for a storied automotive brand.
Chrysler Puerto Rico needed a contemporary experience capable of presenting vehicles with clarity while supporting local campaigns and dealer-oriented customer journeys.
Chrysler Puerto Rico
Client
Automotive
Industry
Puerto Rico
Market
Digital showroom redesign
Engagement
Project overview
Chrysler Puerto Rico
A modern digital showroom that makes Chrysler’s vehicle lineup, brand story, and purchase pathways easier to explore.
01 / The challenge
Vehicle discovery needed to feel simpler and more premium.
Prospective buyers needed a faster route from model exploration to practical next steps. The experience also had to preserve Chrysler’s brand character across desktop and mobile.
02 / The solution
A responsive showroom built around model discovery.
Haketi organized the vehicle lineup into clear, visual pathways and created a modern interface that supports campaign content, feature exploration, and dealership-oriented actions.
Chrysler Puerto Rico
03 / The outcome
A more confident path from interest to dealership.
The redesigned experience gives the local market a polished Chrysler presence and makes it easier for shoppers to understand models, compare options, and continue the buying journey.
Local relevance
The experience supports Puerto Rico campaigns and customer needs.
Consistent brand
A polished responsive system carries the Chrysler identity across devices.
Is your digital experience underselling your work?
Tell us where the current experience falls short and what the next version needs to accomplish.
Start your project