Stronger expression
The interface communicates Dodge performance without sacrificing clarity.
Automotive
Performance translated into a high-energy digital experience.
Dodge Puerto Rico needed an experience that could match the character of the brand while helping local shoppers move confidently through the vehicle lineup.
Dodge Puerto Rico
Client
Automotive
Industry
Puerto Rico
Market
Digital showroom redesign
Engagement
Project overview
Dodge Puerto Rico
A bold, high-energy digital showroom shaped around Dodge performance, vehicle discovery, and clear customer actions.
01 / The challenge
A performance brand needed more than a conventional catalog.
The site had to balance expressive automotive storytelling with practical model information and dealer actions, while remaining usable and fast across mobile devices.
02 / The solution
A bold showroom with a disciplined customer journey.
Haketi combined confident visual pacing, strong vehicle imagery, and focused navigation so visitors could feel the Dodge brand and still reach model and dealership information quickly.
Dodge Puerto Rico
03 / The outcome
Brand energy with a clearer route to action.
The finished platform gives Dodge a memorable local presence while improving the way prospective buyers discover vehicles and continue toward a dealer conversation.
Mobile readiness
Vehicle exploration remains usable on smaller screens.
Action-oriented journey
Dealer and model pathways stay visible throughout the experience.
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